Privacy Policy

Privacy Policy Statement

Friends Store ("we" or "our company") respects the privacy rights of all users of our website and mobile applications. We handle personal data in compliance with the Personal Data (Privacy) Ordinance (the "Ordinance") of Hong Kong. By providing personal data, you agree to this privacy policy.

Purpose and Use of Personal Data Collection

You can browse our website and mobile applications without providing personal data. When participating in activities or registering for our services, we collect personal data to:

• Identify and verify your identity
• Provide services and customer support
• Process payments and orders
• Conduct market research and analysis
• Perform direct marketing
• Prevent fraud and conduct audits
• Disclose as required by law

Categories of Personal Data Collected

We may collect the following personal data:

• Personal and contact information (e.g., name, phone number, email address, address)
• Business information (e.g., company name, job title)
• Account information (e.g., credit card numbers, user accounts)
• Transaction and usage data
• Technical data (e.g., IP address, location, browsing history)
• Contact information from your address book (with consent)

Confidentiality, Disclosure, and Security of Personal Data

We treat all collected personal data confidentially but may disclose it to:

• Courts, law enforcement, and regulatory authorities
• Affiliates, partners, and service providers
• Insurance companies, banks, and financial institutions

We store personal data securely but cannot guarantee transmission security. If you purchase partner products, data will be handled according to the partner’s privacy policy.

Transfer and Retention of Personal Data

We may transfer personal data outside Hong Kong when necessary. Personal data is retained only as long as needed to fulfill collection purposes or as required by law.

Direct Marketing

We may use personal data for direct marketing with your consent. You can update your preferences or unsubscribe at any time through your account or the provided link.

Use of Cookies

We use cookies to identify users, track behavior, improve services, and provide personalized ads. You can disable cookies in your browser settings, but some features may not be available.

Access and Correction of Personal Data

For inquiries or to access or correct personal data, contact us in writing at:

Friends StoreAttn: Privacy Data OfficerUnit 21, 1/F, Block B, Proficient Industrial Centre, 6 Wang Kwun Road, Kowloon Bay, Hong Kong

In case of any discrepancies between the Chinese and English versions, the English version prevails. The policy will be reviewed and updated regularly.